business

Learning Systems, Inc. (LSI) - Business Plan - CONFIDENTIAL – NOV. 2001
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Table of Contents
1. Executive Summary .........................................................................................................................................................3
1.1 Objectives ......................................................................................................................................................................3
1.2 Mission ..........................................................................................................................................................................4
1.3 Keys to Success ............................................................................................................................................................4
2. Company Summary .........................................................................................................................................................5
2.1. First Year Budget Summary..........................................................................................................................................5
3. Products...........................................................................................................................................................................7
3.1 E-learning private label course products:.......................................................................................................................7
3.2 E-Train-the-Trainer™.....................................................................................................................................................7
3.3 Other Products...............................................................................................................................................................7
3.4 Product Description........................................................................................................................................................7
3.5 Competitive Comparison................................................................................................................................................8
3.6 CAM Content .................................................................................................................................................................8
4 Technology .....................................................................................................................................................................10
4.1 Content Delivery System .............................................................................................................................................10
4.10 High-Availability Systems...........................................................................................................................................11
4.11 Future Products .........................................................................................................................................................11
4.2 System Architecture.....................................................................................................................................................10
4.3 Course Enrollment Options..........................................................................................................................................10
4.4 Tracking and Reporting System...................................................................................................................................10
4.5 Course Tutoring ...........................................................................................................................................................10
4.6 Collaboration Tools ......................................................................................................................................................11
4.7 Testing and Assessment..............................................................................................................................................11
4.8 Full Integration with Corporate Infrastructures..............................................................................................................11
4.9 Scalable Architecture ...................................................................................................................................................11
5. Market Analysis Summary .............................................................................................................................................12
5.1 Market Segmentation...................................................................................................................................................14
5.2 Market Needs & Trends ...............................................................................................................................................14
6. Business Model..............................................................................................................................................................15
6.1 Key elements of the strategy .......................................................................................................................................16
6.1 Strategy........................................................................................................................................................................16
6.2 Competitive Edge.........................................................................................................................................................16
6.3 Website Strategy..........................................................................................................................................................16
6.4 Sales Forecast .............................................................................................................................................................17
7. Management Summary..................................................................................................................................................18
7.1 Organizational Structure ..............................................................................................................................................18
7.2 Management Team Gaps ............................................................................................................................................18
7.3 Personnel Plan.............................................................................................................................................................18
8. Financial Plan ................................................................................................................................................................20
8.1 Important Assumptions ................................................................................................................................................20
8.1.1 General Assumptions................................................................................................................................................20
8.2. Exit Strategy and Financing ........................................................................................................................................21
8.3 Projected Profit and Loss.............................................................................................................................................22